ACTIVATING YOUR BRAND
Stop giving away discounts. Give them knowledge and artificial intelligence so they can learn, work and develop their own ideas.
An initiative by ACTIVATING CREATORS, together with the Xeretron technology ecosystem. Because the most memorable brands don't talk about themselves: they drive people's growth.
THE NEW BENEFIT
A benefit that goes beyond an advertising campaign.
Every year, companies invest significant resources in advertising, promotions and loyalty programs.
However, capturing people's attention is only part of the challenge.
The real goal is to build trusting relationships and create experiences that add value.
With ACTIVATING YOUR BRAND we propose a different way of doing it.
Your company can offer its customers an experience that combines:
Access to a Xeretron GO license, a technology tool designed to bring the possibilities of artificial intelligence closer to people.
Access to a Basic Artificial Intelligence course, so beneficiaries can start to understand and make use of these technologies.
Content and experiences by Sebastián Jaramillo aimed at awakening people's creative potential.
A shared communication campaign that presents your company as an enabler of new learning and technology opportunities.
IT'S AN INVITATION TO LEARN, CREATE AND GROW.
HOW IT WORKS
A valuable experience for your customers.
Each beneficiary customer receives:
Artificial intelligence to explore new possibilities.
Xeretron GO brings artificial intelligence tools closer to people's work environment.
An opportunity to discover new ways of using technology in everyday activities, learning, productivity and creativity.
Reference value per license: USD 99.
The license provided will correspond to the edition, validity and conditions defined in the contracted program.
The knowledge to start making use of the technology.
Customers receive access to an introductory educational experience designed to understand the fundamentals of artificial intelligence and start using it in a practical way.
The goal is not to turn every participant into a specialist.
It is to help them discover what they can do with these tools.
The course may include content related to:
Access will be provided through our Private learning Campus.
The program integrates the experience of Sebastián Jaramillo as an entrepreneur and creator of technology solutions.
Through educational content and shared communication, we seek to bring knowledge to new audiences.
YOUR COMPANY GIVES THEM THE OPPORTUNITY. THEY DECIDE HOW FAR THEY CAN GO.
YOUR INVESTMENT
A collaboration model to multiply the reach of the benefit.
At ACTIVATING YOUR BRAND we want more people to have access to knowledge and artificial intelligence tools.
That's why, for eligible business campaigns, we have designed a license bonus scheme.
UP TO 30% OF THE PROGRAM'S LICENSES PROVIDED BY XERETRON.
Imagine your organization wants to benefit 1,000 customers.
In a campaign with our 30% bonus scheme:
700 Xeretron GO licenses.
300 additional licenses at no cost.
1,000 people with access to artificial intelligence and basic training.
The educational benefit is included for the participants covered in the proposal.
Thus, your company expands the reach of the program through a collaboration that combines business investment, technology and education.
Program for 1,000 beneficiaries
ESTIMATED TOTAL INVESTMENT: USD 79,300.
A program that brings together training, technology tools and brand communication.
The bonus percentage, minimum volumes, license validity and other conditions are formalized in the commercial proposal. The example corresponds to an eligible campaign with a 30% bonus.
SHARED COMMUNICATION
Your company and Sebastián Jaramillo, sharing a message of value.
A great initiative deserves to be known.
That's why ACTIVATING YOUR BRAND is not just about providing licenses and courses.
It also includes a shared communication strategy to invite people to take part.
We design a communication narrative where the participating organization and Sebastián Jaramillo jointly present the initiative. We create content that explains the benefit, brings artificial intelligence closer to people and invites them to begin their learning experience.
Como creador de ACTIVANDO CREADORES, Sebastián aporta su experiencia empresarial y tecnológica, así como su presencia en redes sociales, para comunicar la iniciativa mediante contenidos previamente acordados.
Your company uses its official channels and its relationship with customers to invite them to access the benefit.
The strategy is amplified through paid campaigns on social media and other digital channels defined jointly. For the proposed business program, the minimum investment in advertising is USD 10,000, covered by the participating organization.
The advertising investment is used to boost the campaign in a measurable way, according to the approved media plan.
HELPING MORE PEOPLE DISCOVER WHAT THEY CAN CREATE.
PROCESS
Five steps to turn a partnership into a real experience.
We get to know your organization, its objectives and the profile of the customers you want to benefit. We define the number of licenses, the target audience and the reach of the campaign.
We establish the volume of licenses acquired, the corresponding bonus and the commercial conditions.
We jointly design the messages, the communication pieces and the content that will invite your customers to take part.
The organization presents the benefit to its customers through a shared campaign. Eligible participants will be able to access their Xeretron GO license and the artificial intelligence course.
We analyze the available results of the campaign. We can evaluate indicators such as invitations sent, registrations, licenses activated, participation and progress in the training, depending on the integrations and authorizations implemented.
IT'S ABOUT CREATING MORE OPPORTUNITIES FOR THEM.
BENEFITS
A new way to build relationships with your customers.
Offer a benefit that combines technology and learning, beyond traditional promotions.
Create an opportunity to strengthen the bond with your customers through a useful experience.
Associate your brand with initiatives in education, creativity and technological innovation.
Take part in a content strategy that connects your organization with ACTIVATING CREATORS and Xeretron.
Take advantage of the bonus license scheme to benefit more people.
Access participation, activation and learning indicators when available and authorized.
AN IDEA IN ACTION
An experience designed around people.
Imagine a cooperative with 1,000 members.
The organization decides to offer them an opportunity to get closer to artificial intelligence.
Instead of only promoting a new product or a promotion, it announces:
"WE WANT TO HELP YOU DISCOVER EVERYTHING YOU CAN CREATE".
Through a partnership with ACTIVATING CREATORS and Xeretron, it presents a program that offers access to basic training and artificial intelligence tools.
The initiative is communicated through the organization's channels and through content shared with Sebastián Jaramillo.
Interested members can learn about the program, register and begin their experience.
A company that drives opportunities.
A community that gains new knowledge.
People who discover tools to learn and create.
And a collaboration that creates value for all participants.
THIS IS ACTIVATING YOUR BRAND.
Illustrative case of a campaign for 1,000 beneficiaries. It does not represent results already obtained.
WHO IT'S FOR
To develop educational and technological benefits for their members.
To offer valuable experiences and strengthen the relationship with their customers.
To promote educational initiatives and benefit programs related to digital transformation.
To bring artificial intelligence tools closer to students and academic communities.
To expand learning opportunities and access to new technology tools.
To develop loyalty experiences based on knowledge, creativity and innovation.
WHO IS BEHIND IT
Founder of ACTIVATING CREATORS. Technology entrepreneur, CEO of companies and creator of artificial intelligence solutions. Through his companies and projects he takes part in the development of software, technology infrastructure, artificial intelligence tools and learning platforms. His purpose with ACTIVATING CREATORS is to share knowledge and bring new possibilities of creation to more people.
An artificial intelligence technology ecosystem that explores new ways of bringing intelligent tools closer to people, creators and organizations.
An initiative aimed at inspiring, teaching and accompanying people who want to turn their ideas into reality.
EXPERIENCE. TECHNOLOGY. KNOWLEDGE.
At the service of people.
LET'S BUILD A PARTNERSHIP
Let's build a partnership that benefits your community.
If your organization is looking for new ways to connect with its customers, strengthen its positioning and offer educational and technological benefits, we want to meet you.
Let's design a proposal that combines: